The Sales Professional Creed

I AM A SALES PROFESSIONAL; Notice I didn't say consultant, advisor, representative, territory manager or case manager. I said Sales Professional. I sell in a fast paced world with ever-changing markets and varying conditions. I am very good at what I do.

I AM A BUSINESS PROFESSIONAL; To represent my company and myself well, I dress for success and keep myself well groomed at all times. I am punctual and on time. I am polite, courteous and aware of the culture I am in. I do not use profanity or lewd comments in the course of conducting business.

I AM CUSTOMER FOCUSED; My focus is on the customer and the customer alone. My number one asset is the customer. My job is to help him succeed and show him how through what I can provide him. Through this loyalty, I succeed and bring credit to myself and my company.

I AM A LISTENER FIRST; I listen first, ask intelligent focused questions, determine needs, wants and desires, analyze and apply appropriate solutions based on what my company and I can actually produce and deliver. Listening provided me with the tools I need to create success for my customer my company and myself.

I AM PRESENT; I am an asset and a valued partner to my customer. I stay with him through the process of the sales cycle to completion and satisfaction. I anticipate his needs and wants based upon my relationship and knowledge. I earn my referrals. My presence today assures continued relationship and loyalty to my company and me for the future.

I AM PROACTIVE; I do not wait or hesitate. If it needs doing I do it. I have a keen sense of urgency and realize that completion of a task requires action and energy. I advance the process through focus and information leading to action.

I USE MY INTELLECT; If I am ignorant I study. I use mentors and coaches to help me hone my trade. I seek the council of leaders in my field whom have gone before to succeed. I am willing to hear criticism that will improve my skill and me. I consistently seek improvement and skill in my craft. Through these actions, I improve my performance, honor my company, and demonstrate the leader within.

I ALWAYS MAINTAIN MY INTEGRITY; I NEVER offer anything I cannot provide. I never sacrifice principle for opportunity or career. Period. I do not lie or cheat. I do not sell using manipulation, gimmickry, high pressure, intimidation, and fast-talking or tricky closes. I do not sell for companies whose values I cannot share. I maintain the highest standards of accountability. Doing the right thing is good for business.

Lewis Wells 2008 Solutions Focused

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