Sales Success Through Role Playing

The best training for acquiring sales skills is through role playing exercises. By role playing different scenarios with a sales person, the trainer can evaluate skills, give instant feedback, and correct shortcomings. Knowledge of sales techniques is only useful to the extent it can actually be applied. Why is role playing a superior training method? I have found that inexperienced sales people can pick up skills faster through a series of short role play sessions. Consider that typical sales training consists of a lecture. ...

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