Everybody in Your Company is Responsible For Selling, Not Just Your Direct Sales Team

A while ago I gave a speech at a hotel in Leicester to 30 members of a commerce association. The time was filled of managing directors, sales directors and metier owners. These executives represented a span of companies, from those with due 20 employees, all the method to multinationals with tens of thousands of people. Before I started my speech, I asked everyone executive what their figure one trouble defiance was, and without exception, all said 'growth'. Specifically, their claiming was the current buildup in revenue and profits of the company. ...

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